BUS 352 Week 2 Discussion 2 Customer Decision Process
For an online purchase, go through a sample customer decision process. Explain the points in the process where the vendor has an opportunity to add value. Be sure to answer the following questions:
a. How does value vary for a large purchase versus a smaller one?
b. Does adding value always cost money?
Explain your answer in 200 words. Respond to at least two of your fellow students’ postings.
For an online purchase, go through a sample customer decision process. Explain the points in the process where the vendor has an opportunity to add value. Be sure to answer the following questions:
a. How does value vary for a large purchase versus a smaller one?
b. Does adding value always cost money?
Explain your answer in 200 words. Respond to at least two of your fellow students’ postings.
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